The new campaign, which is part of Like Minds Like Mine, reduces mental illness stigma and discrimination. For the one in five Kiwis who experience mental illness each year, stigma and discrimination is like a constant, heavy weight that makes life more challenging than it needs to be. It's also one of the biggest barriers to recovery.
In the new video, Taihape farmer Daniel Mickleson talks about his experience with depression and mental illness stigma and the person who helped him take the load off.
The new Take the Load Off website focuses on the simple things people can do to reduce the weight of mental illness discrimination. It features:
Please follow the Like Minds, Like Mine Facebook page to stay up-to-date on the campaign action.
Senior Communications & Marketing Officer
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