Sarah is the director and founder of Public Relations company Sarah Paykel Ltd, focusing on fashion, beauty and lifestyle PR and below the line marketing in Auckland.

With an arts degree and Diploma in Journalism, she has wide entrepreneurial experience including Sales & Marketing Manager for Chanel Ltd Fragrance & Beauty Division, Retail Manager Mothercare - New Zealand, director and founding partner of Lush Cosmetics Australasia and Promotions Executive Vogue UK Magazine in London. In 1999 Sarah was voted Young Entrepreneur of the Year, Australia.

Sarah has been on the board of Living Nature Skincare and St Cuthbert’s College. Her past involvement with charities and not for profit organisations includes: Breast Cancer Research Trust, Dress for Success, Liggins Institute, Sweet Louise, KidsCan, Starship and KidzFirst.

Sarah is married to Craig Greenwood and has three young daughters Ella, Olivia and Charlotte.