Text Smile campaign launches 1 May

Media Release

30 April

1 May sees the Mental Health Foundation launch its Text Smile campaign.

The campaign asks people to text 'smile' to 4740 to make a $3 donation to the Foundation and will be promoted using bus shelter advertising, kindly donated by AdShel, and radio adverts featuring Mike King.

The money raised will help fund the Mental Health Foundation's campaigns and services that cover all aspects of mental health and wellbeing

"Corporate partnerships, such as this one with AdShel, allow us to reach a new audience" Judi Clements, Chief Executive of the Mental Health Foundation, says. "The funds raised are vital to the work we do in making mental health everybody's business and enable us to promote the importance of mental health to all New Zealander's."

The Text Smile campaign will run until the end of May.

There are also other ways to donate.

Media Enquiries to:

Martin Street
Senior Communications Officer
Mental Health Foundation
09 300 7028 / 021 790 236
martin   "at" mentalhealth.org.nz